Dear Email Notices

We ask that you provide responsive AND complete INFORMATION.

If you use a shared mailing service and do not have an IP address solely dedicated for your email, please forward this questionnaire to a representative of your mail service provider, as we will need to evaluate their overall mailing practices and policies rather than yours.

Your mail server IP reverse DNS should reflect your domain in the name.

In addition, this application process is not a guarantee for delivery to our users' Inbox. Individual user filtering preferences may override system-wide settings. If Yahoo! is made aware of any indication that your answers are false or inaccurate, or that your mailing practices have changed, we may, in our sole discretion, take appropriate action, including but not limited to directing email to the Bulk Mail folder and refusing to evaluate any future questionnaire submissions for a period of six months.

To begin this application process, we would appreciate you taking the time to provide us with the information requested below:

1. Do you rent, lease, buy or otherwise obtain email lists from companies, individuals, organizations, or websites (other than those you own) that do not indicate that the customer will be subscribed to this specific email list?

  a. If yes, do you explicitly send an opt-in confirmation email to the
email addresses you have acquired?
      i. If yes, please send a text-only example of this email.

   b. If no, please explain how you obtain email addresses.

2. How do you verify that the true owner of the email address you have obtained is valid?

3. Do you offer list management services for other companies (i.e., as an ASP)? If so, please provide us with your standards for accepting your clients' email lists.

4. Do you rent, lease, sell, or otherwise give email lists to other companies, individuals, organizations, or affiliates without providing notice to the email users that they will be subscribed to the buyer's specific email list?

5. Please indicate the information below pertaining to email sent to Yahoo! mail.

a. How frequently do you send email to Yahoo! users in a given month and how many emails are sent in the average mailing?

b. If you send email to multiple addresses, how many addresses are sent to, for an average mailing?

c. If you are an ASP, what has your average client mailing frequency been over the past six months?

d. Are you emails informational and subscriber based (newsletters)?

e. Are your emails for marketing to other than existing customers?

6. Please specify your policies pertaining to both soft (4xx) and hard (5xx) SMTP response codes or bounce messages.

a. Do you remove email addresses from your mail server or list if emails to them bounce?
      Soft:
      Hard:

b. How many bounced emails are required before you consider an email address to be inactive and subject to removal from your list?
      Soft:
      Hard:

i. After an email address reaches your bounce limit, how long (i.e., minutes, hours, etc.) does it typically take to remove the email address from your list?
         Soft:
         Hard:

c. Are there any circumstances under which you ignore the standard definitions (4xx) being temporary and (5xx) being permanent, and instead apply your own non standard interpretation? If so, when/what/how?

7. If a user requests removal from your email list, how long (i.e.,
minutes, hours, etc.) does it typically take to remove the email address? When user clicks an unsubscribe link (if applicable):
When user requests removal:
Other:

8. If a user is removed from your email list, what happens to that email address in your database?

9. Please copy and paste a text-only example of a recent mailing, having the delivery issue, including full Internet headers. Include the entire error message if email is being returned or undeliverable.

Within a Yahoo! Mail account, you can display this information by clicking the "Full Headers" link located within the message in the bottom right-hand corner.

10. Please provide all of the active email IP address(es) and domain names you are currently using to send your mailings including notes with regards to dedicated or shared status for each. We do request email
administrators to describe which of their clients corresponds to each IP address. Please submit this information in the following format:

IP Address: xxx.xxx.xxx.xxx
Mail Server Domain Name: server_name.domain.com
Notes: dedicated IP, domain/list server

At this time we can only consider active and correctly configured mail servers/IPs for possible addition to the whitelist.

11. Are these IP addresses dedicated solely for your company's mailings?
If not, please specify which IP addresses of your email servers are used
only by your organization. Please use the following format:

IP Address: xxx.xxx.xxx.xxx

Mail Server Domain Name: server_name.domain.com
Notes: billing, employee newsletter, company in-house information only

12. Are you planning on utilizing DomainKeys
(http://antispam.yahoo.com/domainkeys) to authenticate your mailings?
If so, when do you plan to fully implement and use Domain Keys?

13. Please provide the "From" address(es) in the mailings you send.

14. Please provide the URL of your web site.

15. Please provide the URL of your Privacy Policy and other relevant policies.

16. Please provide the URL of the site at which users opt-in to receive your mailings.

17. Finally, please provide the following contact information:
         Company name:
         Postal Address
               Street:
               City:
               State:
               Zip Code:
               Country:
         Key contacts
               Name:
               Title:
               Email address:
               Phone number:
Contact email address for important service announcements:

Once you have completed your application, please send back to Us.

Thank you again for contacting Yahoo! Customer Care.

Regards,

Yahoo!

AOL's and MSN/Hotmail accreditation programs are even more complex and AOL's costs $399 a year.